IBPortals > All Users Pages > Resources > Website And Corporate Branding

An Introducing Broker’s website is the face of their company. Prospective clients will judge you or your firm simply on quality of your website. This may sound superficial, but it is the reality in today’s world. Your website is part of your corporate image. Do not sacrifice quality to save a few hundred dollars. First impressions can be a decisive factor. A first-rate website will speak volumes of what type of individual or company an investor is dealing with.

Fortunately, Introducing Brokers have many options when it comes to designing their website. First, if you have the wherewithal, you can create your own website. Second, if you do not have the expertise or time, you can outsource this project to many willing website designers.

Deciding on who will design your website is a personal preference. Web developers who offer “template” websites charge lower fees. An example website developer who offers templates is Iexodus, www.iexodus.com. Iexodus offers a variety of solutions, including 20 website templates, specifically designed for Forex Introducing Brokers. They work very closely with Wall Street brokerage houses and Introducing Brokers in both the Forex and commodities market.

Website development, in literary terms, includes graphical design, programming, database connectivity, server configuration. They offer a full range of PHP/MYSQL, .NET and ColdFusion web development services to global clients seeking to reap the benefits of the World Wide Web (WWW).

Iexodus provides Introducing Brokers with an immediate and efficient web presence at a reasonable cost. IB’s have the option of selecting one of the twenty templates, specifically designed for Forex Introducing Brokers or electing for a

customizable solution. For IB’s who need a simple web presence, the “Starter Package” will suit your needs. Once you have chosen your template, the cost for a fully functional website is only $600.00. To preview all website templates, access "view templates" below to see thumbnail images. Upon receipt of payment, your website will be functional within 72 hours. For more information, please contact Rimba (617) 312-0321 or email rimbah@iexodus.com.

Corporate Identity

A strong corporate identity is just as important as a good website. Your corporate identity starts with your logo. Logo design can be as low as $20 to as high as a few thousand dollars. Keep in mind, your logo will be incorporated on your website, business cards, stationery and possibly co-branding solutions. Iexodus offers logo design.

Business Cards & Stationary

It goes without saying, business cards are very important. Introducing Brokers should always have a dozen business cards on their person. You never know who you will meet or where you will be. Business cards cost approximately $50 to $100 depending on how many cards you purchase. One way to cut costs, is buying Avery Business Cards www.avery.com at Office Depot. For $19.99, you can purchase 250 cards and create them yourself. Once you buy Avery Business Cards, access their website, www.avery.com, for specific instructions on how to create the cards. Microsoft Word has a template wizard for Avery stationary. Alternatively, you can access their website, www.avery.com, and design your business cards using their software. In addition to business cards, Avery offers other business stationary, i.e. envelopes, letterheads, etc.

One other popular source for inexpensive business stationary is Vista Print, www.vistaprint.com. They offer everything from business cards to brochures to promotional products, i.e. pens with your business name.