There are several methodologies and implementations for generating leads; however, each involves one of two primary strategies: Broadcast or Concentration.

Broadcast entails communicating to a broad set of prospects with the expectation of a statistical response back to the marketer. For example, Advertising is a classic example of broadcast marketing.

Concentration involves identifying and creating an environment that places well-matched candidates into a strategic setting. Market segmentation and trade shows are common examples of concentration-marketing strategies. Lead generation can include on a mixture of several marketing methodologies:

Broadcast Advertising

Direct Mail

Event or Trade Show marketing

Seminar or Training

Publicity and Public Relations

Whitepapers or Product Literature

Email marketing

Web marketing (Search Engine Optimization or other Internet Media buying)

Telemarketing

Lead acquisition is one of the most critical events within the lead generation process. Drawing interest from a prospective candidate can be a challenging and costly task.

Brokers who conduct the majority of their business over the phone need a good lead source, one that is consistent. There are literally millions of brokers competing for the same business. Stockbrokers, commodities brokers, Forex brokers, private placement brokers, private equity, venture capitalists, etc.

Lead generators such as Hoovers.com, Dunn & Bradstreet, Sales Genie, InfoUSA have been exhausted by many brokers and brokerage houses. The key is finding a lead source that provides you with qualified, accredited investors who have indicated they have interest to invest in the market.

IB Portal can provide you several qualified lead sources in which other Introducing Brokers are or have built their business behind them. In addition, you will receive a discount by mentioning IB Portal. For more information, including a sample list, please email info@ibportal.com . Please include your contact information so one of their representatives can follow up with your inquiry.