Step 1: Complete IB Questionnaire – "Getting Started"
Step 2: Business & Strategic Marketing Plan
First and foremost, anytime you’re launching a new business, you will want to write
a detailed business and marketing plan. It is also very important you establish
goals and objectives. You will want to ask yourself a few questions before launching
your IB.
1) Are you operating as an individual or will you form a corporation?
2) Will you be working with partners or independently?
3) Are you working from Home or Office?
4) How will you market your product or service?
5) Do you plan on setting up a website?
6) Will you need training and support?
7) What products or services are you offering?
The last question is very important. Based on the current trends in the Forex marketplace,
Introducing Brokers offer four primary products and/or services as denoted
below.
1. Introduce clients who manage their own funds. IBs are compensated in the form
of "rebates".
2. Offer Managed Accounts for your clients. IBs who offer managed account services
can be compensated in several forms: profit sharing, management fees and rebates.
IBs who offer managed account services will abide by policies, procedures and regulations
set forth by the NFA and CFTC. We strongly recommend that money managers have adequate
training, a reasonable amount of trading experience and adhere to strong risk management.
Spot Forex transactions carry a high degree of risk. Trading funds should only consist
of risk capital or funds that an individual or an institution can afford to lose.
3. Provide educational services, such as workshops, webinars, one-on-one training
and educational or trading programs on CD/DVD or downloaded software. IBs will charge
a fee for their product and/or service. For example, when an IB holds a seminar,
the instructor might explain how to apply his or her trading strategy by executing
a live trade on the trading platform during real time market hours. Clients will
become familiar with the demonstration platform and using the IBs trading methodology,
ultimately opening an account. In addition, IBs will be compensated in the form
rebates.
4. Forex signal services – in addition to offering Forex training services, many
IBs who have considerable market experience and who are considered experts in their
field, will provide signal services informing clients when to enter or exit the
market. Typically, IBs will charge a monthly or annual fee. Of course, they
will be compensated in the form of rebates.
Step 3: The first step in becoming an Introducing Broker is completing
the Introducing Broker Application and Agreement. The application process typically
takes a week or less. Once approved, IBs can start soliciting business immediately.
As noted above, Introducing Brokers can offer many products and services. Deciding
which products or services you will offer will be dependent on your experience.
Generally, IBs will start by simply referring business in the form of clients who
trade their own accounts. The IB will receive a rebate for every trade made
by their referred clients, and some of the most successful ways of growing your
business this way include:
1) Introducing your personal network to the opportunities in the Forex market
2) Expanding your professional network, and introducing your new contacts to the
benefits of Forex trading.
3) Direct sales using phone or email to active traders in other markets, or Forex
traders currently with our competitors.
4) Advertising and marketing to a specific niche market that you could be successful
working with.
As you become more comfortable with the FX market, you may find that you have a
passion for trading the markets yourself, or educating others. In this case,
you may expand the services offer to include managing your clients funds, offering
training or educational courses, or providing trading suggestions to your client
base. As you progress towards that level, the opportunities to increase your
revenue stream could expand exponentially.
Step 4: Execution
Once you have determined what products or services you would like to offer, you
must now focus on developing your business. The following steps are essential before
you launch your operation. At this point, you’re operating as an Introducing Broker.
You have outlined a clear business and marketing plan. You will clear idea of how
you’re going to achieve your goals. It is time to pursue your business. Continuing
Education – the Forex market is continually evolving. Learning never ceases. Successful
Introducing Brokers will be knowledgeable on the market, industry and competitive
landscape. We encourage IBs to engross themselves into the FX industry. Attend trading
expos, stay in tune with industry developments and demonstrate expertise in your
business. The enthusiasm and passion you exude will captivate your audience.
If you have additional questions, please email info@ibportal.com .